Core Insights - The upcoming 8-day holiday during the Mid-Autumn Festival and National Day in 2025 is expected to boost the popularity of car rentals, continuing the trend seen during the summer [1] - Shenzhou Car Rental's report indicates a significant increase in advance bookings, with over 40% of orders made more than 30 days in advance, reflecting a shift towards early planning among users [1] - There is a notable increase in the average rental period, now at 5.2 days, with long-term rentals (over 8 days) growing by over 30% year-on-year, highlighting a trend towards deeper travel experiences [1] Rental Trends - The demand for cross-city self-driving trips is becoming mainstream, with popular routes including Xining-Dunhuang and Haikou-Sanya leading in bookings [2] - Airport service points remain the preferred choice for users, with the top five rental locations being major airports, including Tianshan International Airport and Lanzhou Zhongchuan Airport, indicating a strong demand for convenient pick-up locations [2] - The user demographic is shifting towards younger customers, with nearly 40% of advance bookings coming from first-time users and over 50% of users being from the post-2000 and 1990 generations, driving a demand for flexible and personalized rental options [2] Company Overview - Shenzhou Car Rental is a leading domestic rental brand with a fleet of over 190,000 vehicles and approximately 180 million registered users, covering key travel locations such as airports and high-speed rail stations [3]
神州租车发布中秋国庆出游趋势报告 平台订单量呈“阶梯式”攀升
Zheng Quan Shi Bao Wang·2025-09-30 10:13