对用户，张兴海总是多做一步

Core Insights - The article emphasizes the importance of user engagement and trust in the automotive industry, particularly through the practices of Seres Group and its founder Zhang Xinghai, who personally delivers vehicles to customers to strengthen brand relationships [1][10] Group 1: User-Centric Delivery and Experience - Seres Group has introduced a unique "user approval before delivery" model, allowing customers to participate in the final inspection and testing of their vehicles, enhancing their confidence in the brand [1] - Zhang Xinghai has personally delivered vehicles to customers nine times this year, highlighting the company's commitment to building trust and relationships with users [1] Group 2: Feedback Mechanisms and R&D Integration - The company has established an efficient feedback mechanism through various channels, including an official app, community events, and a service hotline, to ensure user feedback is integrated into research and development [4][6] - Zhang Xinghai actively collects user opinions through face-to-face interactions across different regions, which serve as valuable input for product development [2][4] Group 3: Commitment to Quality and Safety - To address user concerns about vehicle range and safety, Zhang Xinghai led extensive cold-weather testing in extreme conditions, involving over 200 test vehicles and 400 engineers, ensuring reliability far beyond industry standards [6] - The company has committed to continuous improvement, providing OTA updates for older models, ensuring that luxury experiences remain relevant over time [7][10] Group 4: Comprehensive Service and Support - Seres Group has developed a robust service network with over 5,400 rescue service providers and 20,000 certified technicians available 24/7, demonstrating a commitment to customer support in remote areas [8] - The company has successfully executed rescue operations in challenging environments, showcasing its dedication to customer service and safety [7][8] Group 5: Brand Philosophy and Trust - Zhang Xinghai's philosophy centers on exceeding user expectations and fostering trust, with the belief that luxury is defined by the understanding and care shown to customers [10] - The brand's approach to service and user engagement has positioned it as a reliable choice in the automotive market, emphasizing the importance of trust in building customer loyalty [10]