Mei Ri Jing Ji Xin Wen·2025-09-30 10:23Core Viewpoint - Kuaishou has undergone a new round of organizational restructuring focused on its e-commerce, life services, and commercialization sectors, indicating a strategic shift towards enhancing local business synergy within its commercial ecosystem [1][2]. Group 1: Organizational Changes - Kuaishou has restructured its commercialization and local e-commerce teams, with the local life division officially renamed to the life services division [1]. - The local life business will integrate with the lead advertising business, with relevant teams transferred to the life services division, now led by Liu Xiao, who reports to senior vice president Wang Jianwei [1]. - The original commercialization division will focus on supporting advertising capabilities and will concentrate on content consumption, comprehensive platforms, and brand marketing [1]. Group 2: Leadership Changes - CEO Cheng Yixiao announced the resignation of Xiao Gu from the life services division, who will transition to a business consultant role [2]. - Xiao Gu was instrumental in building the e-commerce team from scratch and has contributed to significant growth in Kuaishou's e-commerce GMV and user base [2]. Group 3: Business Developments - Kuaishou has recently launched an independent "takeout" entry on its group purchase page, allowing users to place orders through third-party mini-programs for delivery [2]. - In Q2 of this year, the number of paying users for Kuaishou's local takeout services increased by over three times compared to the previous quarter [2].