Zhong Guo Jin Rong Xin Xi Wang·2025-09-30 10:41Group 1 - The core theme of the activities is "Enjoying a New Life in the Silver Age," aimed at enhancing consumption among the elderly and supporting Shanghai's development as an international consumption center [1] - The activities include four major thematic sections that integrate resources and innovate consumption scenarios to improve payment convenience [1] - The Shanghai branch of the Bank of Communications is actively participating in local "Silver Life Festival" events, focusing on key areas of elderly service consumption [2] Group 2 - The bank is implementing additional subsidies on top of national and local policies to stimulate consumption, particularly in the context of upgrading household equipment for middle-aged and elderly families [2] - A new consumer loan product, "Enjoy Loan for Seniors," is being promoted to effectively stimulate demand for equipment updates among older households [2] Group 3 - The bank has launched a promotional campaign called "Cultural and Tourism Extravaganza," offering discounts and exclusive benefits to reduce the consumption barriers for the elderly in cultural and tourism activities [3] - The campaign includes various themed activities on the bank's app, covering a wide range of lifestyle and entertainment options for seniors [3] Group 4 - The bank is focusing on the core life needs of the elderly, including healthcare, food, housing, transportation, travel, and education, while building a 15-minute elderly service ecosystem around its branches [4] - Various promotional activities, such as "Silver Happy Shopping" and discounts at major shopping centers, are designed to encourage regular consumption habits among the elderly [4] Group 5 - The bank has established a volunteer service team to assist the elderly in navigating digital services, aiming to bridge the digital divide and enhance financial security [5] - The bank is committed to creating a multi-dimensional service model that combines consumer credit, scenario services, and digital finance to lower consumption barriers and provide precise services for the elderly [5]