Core Viewpoint - The domestic home appliance market in China shows resilience with both volume and revenue growth driven by the "trade-in" policy, although there is significant internal differentiation within the small home appliance sector [1] Group 1: Market Performance - In the first half of 2025, the total revenue of 22 listed white goods companies reached 60.909 billion yuan, an increase of 12.1% compared to the same period in 2024 [1] - The total revenue of 10 kitchen small appliance companies was 29.391 billion yuan, with a net profit of 1.930 billion yuan, representing increases of 3.4% and 6.7% respectively compared to the first half of 2024 [1] Group 2: Company Performance - Companies such as Joyoung, Rainbow Group, Beike, and Beiyikang experienced declines in both revenue and net profit, with Beike and Beiyikang turning from profit to loss [1] - Supor led in revenue with 11.478 billion yuan, 1.32 times that of the second-ranked Ecovacs, and nearly 3.7 billion yuan higher than the third-ranked Xinbao [1] Group 3: Cost Control - Small appliance companies generally saw an increase in operating costs, with about half of the companies experiencing a growth rate in costs that exceeded revenue growth [1] - Dechang's operating cost ratio was notably high at 86.0%, with a sales gross margin decrease of 3.7 percentage points to 14.0% [1] Group 4: Expense Efficiency - Companies like Feike Electric, Aishida, Rainbow Group, and Joyoung reduced sales, management, and R&D expenses year-on-year, while others like Beike, Ecovacs, and Stone Technology saw all three types of expenses increase [1] - ST Dehao had the highest management expense ratio at approximately 15.0% among the 22 companies, but also recorded the largest decrease in management expenses compared to the first half of 2024 [1] Group 5: R&D Investment - The R&D expense ratio for small appliance companies generally remained between 2.5% and 6.0%, with Beike reaching 9.0%, and Stone Technology and Beike also above their peers at 8.7% and 7.0% respectively [1] Group 6: Profitability - Ecovacs and Supor had similar net profits of 979 million yuan and 940 million yuan respectively, outperforming competitors in the same segment [1] - Feike Electric led in sales net profit margin at 15.2%, a slight increase of 1.6% compared to 2024, while Beike ranked last with -9.4% [1] Group 7: Cash Flow and Inventory Management - Companies like Ecovacs, Bear Electric, Biyi, and Aishida reported positive operating cash flow, while others like Beike and Rainbow Group experienced net cash outflows from operating activities [1] - Rainbow Group's inventory turnover days increased significantly to 338 days, with a year-end inventory balance of approximately 567 million yuan [1]