Core Viewpoint - Beike has launched a "fund safety, platform guarantee" service commitment in Kunming, ensuring the safety of transaction funds for real estate buyers and sellers through standardized payment processes and platform support [1][5]. Group 1: Service Commitment - The service commitment aims to protect the safety of transaction funds throughout the entire real estate transaction cycle, evolving from a static notification to a dynamic safeguarding approach [5][7]. - Beike has upgraded its fund safety measures based on previous "fund custody" services, expanding the safety guarantee to cover the entire transaction process [5][7]. Group 2: Risk Management - Beike has established a comprehensive risk management system, defining five categories of potential financial loss risks and 37 risk characteristics [7]. - The platform will prioritize resolving consumer losses within 15 calendar days if funds are at risk during transactions, ensuring that the platform bears the initial financial responsibility [7][8]. Group 3: Industry Impact - The commitment is expected to enhance consumer confidence in real estate transactions, making the process more secure and transparent [10]. - Beike's approach reflects a shift in industry responsibility, transferring the burden of risk management from consumers to the platform [8][10].
贝壳昆明站发布房款安全承诺，直面资金安全问题