Trade Desk Price Target Cut To $55 At Guggenheim, Buy Rating Maintained

Core Viewpoint - Guggenheim has lowered its price target for The Trade Desk to $55.00 from $75.00 while maintaining a Buy rating, citing competitive headwinds and near-term uncertainty [1] Group 1: Competitive Landscape - Investor focus remains on macroeconomic conditions and competitive pressures, particularly from Amazon's demand-side platform [1] - Analysts noted that the narrative of Amazon gaining DSP market share could negatively impact sentiment until The Trade Desk shows revenue reacceleration, expected to begin in the second quarter of 2026 [2] Group 2: Company Strategy and Performance - The Trade Desk's management is targeting 100% adoption of its Kokai platform by year-end, up from over 70% in the second quarter [1] - Advertising demand trends are consistent with late second-quarter levels, although consumer packaged goods and auto brands are facing tariff-related pressures [2] Group 3: Future Outlook - Guggenheim forecasts growth driven by connected TV adoption, political advertising in 2026, and audio monetization [3] - The firm considers 2025 a transition year, supported by the Kokai rollout, headcount expansion, and new leadership hires [3]