50城将入围消费新试点 首发经济、国潮IP、夜间消费成发力重点

Core Points - The Ministry of Finance and the Ministry of Commerce issued a notification on September 30 to launch pilot projects for new consumption formats, models, and scenarios in approximately 50 cities across the country, with a funding support of up to 400 million yuan per city based on city size [1][2] Funding Support - The central government will provide tiered financial support based on city size: 400 million yuan for super-large cities, 300 million yuan for large cities, and 200 million yuan for other cities, with funds distributed in two batches [2][3] Focus Areas for Innovation - The policy emphasizes supply-side innovation to enhance the consumption market through three main dimensions: 1. Establishing a comprehensive service system for new product launches, including the creation of launch centers and platforms for various sectors [3] 2. Promoting diverse service consumption scenarios, including the development of cultural, health, and entertainment consumption areas, and enhancing night-time economy [3][4] 3. Supporting collaborations between quality consumption resources and well-known intellectual properties (IPs) to create innovative consumption experiences [4] Economic Impact - The pilot projects aim to stimulate employment and drive industry innovation by focusing on new consumption formats and enhancing service sectors such as retail, hospitality, and cultural entertainment, thereby creating more job opportunities [5] Evaluation Criteria - Cities interested in applying for the pilot program will be evaluated based on their market construction, business environment, and potential for consumption market development, with strict regulations on the use of funds to prevent misuse [7]