Shopify Shares Jump On OpenAI Partnership, Oppenheimer Reiterates Outperform

Core Insights - Shopify Inc. shares increased by over 6% following OpenAI's announcement that U.S. Shopify merchants can sell products directly within ChatGPT conversations [1] Group 1: Integration Impact - Oppenheimer maintained an Outperform rating and a price target of $180.00, indicating that the integration could improve product discoverability and conversion for Shopify's merchants among ChatGPT's approximately 70 million U.S. monthly active users [2] - Analysts believe that Shopify could capture additional gross merchandise volume as "agentic commerce" becomes a larger portion of consumer spending [2] Group 2: Monetization and Payment Options - OpenAI will impose a small transaction fee on merchants for purchases made through ChatGPT, with checkout managed via Stripe, which may limit Shopify's direct monetization [3] - Merchants can still direct sales through their own stores, which would benefit Shopify's platform, and there is potential for Shop Pay to be offered alongside Apple Pay, providing additional upside [3]