第四批690亿元“国补”资金，下达！“双十一”大促更划算

Core Insights - The "Double Eleven" e-commerce promotion will officially start on October 9 at 20:00, coinciding with the release of new "national subsidies" for consumers [2] - A total of 690 billion yuan in special long-term bonds has been allocated to support the consumption of old-for-new policies, completing the annual target of 300 billion yuan in central funding [2] - The implementation of the old-for-new policy has led to significant consumer engagement, with 330 million people applying for subsidies from January to August, resulting in over 2 trillion yuan in sales [2] Group 1 - The new round of "national subsidies" is expected to enhance the attractiveness of products during the "Double Eleven" sales event [2] - The government aims to ensure effective use of the subsidy funds while preventing fraudulent claims and ensuring product quality and price regulation [2] - Retail sales of home appliances, audio-visual equipment, cultural office supplies, furniture, and communication devices have seen year-on-year growth rates of 28.4%, 22.3%, 22.0%, and 21.1% respectively, contributing to a 4.6% increase in total retail sales of consumer goods [2]