“超级黄金周”引爆旅游市场：“心价比”取代“性价比”，“治愈系”酒店搜索热度上涨60%

Core Insights - The upcoming "super golden week" during the National Day and Mid-Autumn Festival is expected to significantly boost the tourism market, with a notable increase in both domestic and international travel bookings compared to last year [1][2]. Group 1: Travel Trends - Cross-province travel orders have increased by 45% year-on-year, indicating a strong demand for long-distance travel during the holiday [2]. - The "please take 3 days off and rest for 12" strategy has led to a 26% increase in travel product bookings from September 26 to 28 [2]. - Domestic flight bookings have surpassed 11.89 million, with international flight bookings exceeding 1.79 million, reflecting a year-on-year growth of 3% and 13% respectively [2]. Group 2: Accommodation Insights - Hotel booking rates have increased by 3 percentage points compared to last year, with cities like Beijing and coastal areas such as Dalian and Qingdao showing strong performance [2]. - The search interest for "healing" hotels has surged by 60%, as travelers seek emotional connections and deeper experiences at destinations [3]. Group 3: International Travel - International travel bookings have seen a year-on-year increase of over 30%, with average spending per person rising by nearly 30% [5]. - Emerging destinations like Kazakhstan and Uzbekistan have entered the top ten international travel spots, alongside traditional favorites like Japan and Thailand [5]. Group 4: Inbound Tourism - Inbound tourism is becoming a key highlight of the cultural and tourism market recovery, with significant growth in bookings from countries like South Korea, Japan, and the United States [6]. - Tourists are interested in both iconic landmarks and unique experiences, such as exploring Beijing's hutongs and visiting the Terracotta Army in Xi'an [6].