珠免集团：三亚湾壹号国庆开业 助力海南自贸港商业配套升级

Core Insights - The Sanya Bay No.1 Cultural and Commercial Complex, operated by Zhuhai Duty Free Group, officially opened on October 1, 2023, as a key project in Hainan Province for four consecutive years [1] Group 1: Project Overview - The project has a total construction area of approximately 168,000 square meters, with a commercial operating area of 120,000 square meters, aimed at filling the coastal commercial gap in Sanya's core area [1] - The project is strategically positioned to leverage the benefits of the Hainan Free Trade Port policy, enhancing asset value [1] Group 2: Competitive Advantages - The core competitiveness of Sanya Bay No.1 stems from its strong state-owned enterprise background and strategic collaboration, with Zhuhai Investment Holding Co., Ltd. as the main investor and Zhuhai Duty Free Group responsible for overall commercial operations [2] - Zhuhai Duty Free Group, a leading player in the domestic duty-free retail sector with over 40 years of experience, possesses advantages in brand resource integration and high-end consumer engagement [2] Group 3: Location and Policy Benefits - The project occupies a prime location in Sanya Bay, benefiting from the core radiation area of the Free Trade Port policy, making it a rare "double scarce" asset in the current Hainan commercial market [3] - The architectural design involves top international firms, creating a 380-meter mountain-sea display and incorporating advanced visual technology [3] - The project is strategically located near high-end hotels and yacht docks, catering to both tourists and local customers [3] Group 4: Diversified Operational Strategy - Sanya Bay No.1 integrates various economic models, including first-store economy, cultural empowerment, and night economy, aiming to create a dynamic commercial ecosystem [4] - The project has introduced 168 brands, including 25 first stores in Hainan and 23 first stores in Sanya, covering diverse categories such as entertainment, dining, and retail [4] - Nighttime operations include bars, KTV, and live performances, with themed events planned to enhance consumer engagement and extend visitor stay [4]