Core Viewpoint - Various local governments are introducing housing purchase incentives and subsidies to stimulate the real estate market ahead of the National Day and Mid-Autumn Festival holidays [1][5][6] Group 1: Government Policies - Wuhan has adjusted the housing provident fund loan recognition standards, allowing families to apply for loans without counting one currently listed property from October 1, 2025, to June 30, 2026 [1] - Shenzhen is collaborating with multiple real estate companies to launch special promotional events, offering limited-time discounts and gifts across nearly 100 properties [1][4] - Yiwu has announced a new round of real estate policies starting October 1, including a total of 200 million yuan in purchase subsidies, with first-time homebuyer subsidies of 1,000 yuan per square meter [5] Group 2: Market Activities - During the National Day holiday from October 1 to 8, Shenzhen will host a real estate exhibition featuring nearly 30 projects from various developers [4] - Taiyuan will initiate a "2025 Taiyuan City Commodity Housing Joint Promotion Month" with a unified theme and promotional platform [4] - Developers are expected to offer various promotional activities, including special price reductions and limited-time discounts, to attract buyers during the holiday [5][6] Group 3: Developer Strategies - Developers like Longfor Group and China Jinmao are launching promotional campaigns across multiple cities, offering discounts and special deals to boost sales during the holiday season [6] - The overall marketing strategy for the National Day holiday will continue the trend from September, combining various promotional methods to attract market attention [6] - In the first three quarters of the year, new home sales in key cities have seen a slight decline, while second-hand home transactions have increased, with significant growth in cities like Shenzhen and Shanghai [6][7]
多地房管部门牵头搞活动,有城市提出促销房源“销售价格下限不受限制”
Mei Ri Jing Ji Xin Wen·2025-09-30 12:14