“苏超”常规赛收官，江苏4个月抖音团购消费额同比涨66%

Core Insights - The "Su Super" league has significantly boosted local consumption in Jiangsu Province, with a notable increase in offline consumer enthusiasm during the tournament period [1][3][5] Group 1: Tournament Impact - Eight teams advanced to the quarter-finals of the "Su Super" league, generating excitement and engagement among local fans [1] - The league has led to a 23% year-on-year increase in Douyin group purchase orders and a 66% increase in sales from May 10 to September 15 [1] - Cities like Wuxi, Changzhou, and Suqian have seen particularly strong growth in group purchase consumption [1] Group 2: Tourism and Hospitality - Hotel accommodation orders in Jiangsu Province increased by 55% on Douyin during the same period, driven by visitors traveling to watch the matches [3] - Popular tourist attractions such as Nanjing Niushoushan Cultural Tourism Area and Changzhou China Dinosaur Park have gained significant attention [3] - Various promotional activities, including free entry on match weekends and special tickets, have been implemented to attract tourists [3] Group 3: Food and Beverage Sector - The tournament has also highlighted local culinary offerings, with a 49% increase in Douyin group purchase orders for Jiangsu's intangible cultural heritage cuisine and a 209% increase in sales [3] - Influencers and local personalities have promoted regional dishes, further enhancing the visibility of Jiangsu's food culture [3][5] Group 4: Entertainment and Leisure - There has been a 40% increase in Douyin group purchase orders for leisure and entertainment services, with sales rising by 122% [5] - The demand for sportswear has surged, with a 113% increase in orders and a 155% increase in sales for sports and leisure apparel [5]