Zhong Guo Jin Rong Xin Xi Wang·2025-09-30 12:48Core Viewpoint - The Industrial and Commercial Bank of China (ICBC) Wuhan Branch is actively promoting financial education and consumer rights protection through various initiatives, aiming to enhance public financial literacy and risk prevention capabilities [1][4]. Group 1: Financial Education Activities - ICBC Wuhan Branch has launched diverse financial education activities, particularly during the Financial Education Promotion Week in September 2025, focusing on the theme "Protecting Financial Rights, Supporting a Better Life" [1]. - The bank has produced and disseminated a series of short educational videos across over 200 branches, covering topics such as consumer protection, investment knowledge, and fraud prevention [1]. - Specific focus areas include educating university students about the dangers of illegal campus loans and high-interest investment schemes, as well as promoting awareness of the risks associated with non-compliant lending practices [1][2]. Group 2: Community Engagement - In campuses, various branches have set up "anti-fraud classrooms" to educate students about common scams like "student loans" and "cashback schemes," using interactive methods to engage them [2]. - In community settings, ICBC collaborates with local police to conduct anti-fraud activities, particularly targeting middle-aged and elderly residents to enhance their awareness of financial risks [2][3]. - The bank's initiatives in rural areas include financial knowledge outreach programs, focusing on educating residents about scams and fraud prevention techniques [3]. Group 3: Innovative Approaches - ICBC Wuhan Branch has introduced a mascot, "Chu Xiaobao," to enhance the effectiveness and reach of its financial education campaigns through various promotional materials [4]. - The bank's engaging and patient approach to financial education has received positive feedback from customers, particularly older clients who find the methods accessible and memorable [4]. - Future plans include continuing to innovate in financial education delivery, integrating consumer protection into daily services, and providing deeper financial security for clients [4].