El Pollo Loco Introduces Flavorful Double Chicken Burrito Bowls That Will Actually Fill You Up

Core Insights - El Pollo Loco has launched two new Double Chicken Burrito Bowls, the Queso Crunch Burrito Bowl and the Street Corn Burrito Bowl, aimed at providing hearty and satisfying meal options [2][9] - The new offerings emphasize bold flavors and generous portions, featuring the brand's signature fire-grilled chicken and quality ingredients [1][3] Product Details - The Queso Crunch Burrito Bowl includes a double portion of fire-grilled chicken, pinto beans, seasoned rice, queso blanco, Jack cheese, guacamole, cilantro, and salsa, with prices starting at $11.79 for a la carte and $14.59 for a combo [8] - The Street Corn Burrito Bowl features similar ingredients but adds corn, red peppers, creamy chipotle sauce, and cotija cheese, with the same pricing structure as the Queso Crunch Bowl [8] Marketing Strategy - The Chief Marketing Officer stated that the new bowls are designed to be craveable and distinct from typical burrito bowls, reinforcing the brand's commitment to quality and flavor [3] - In addition to the burrito bowls, El Pollo Loco is introducing the Fam Feast, a meal deal starting at $29.99, designed for sharing and featuring eight pieces of chicken and large sides [3] Company Background - El Pollo Loco is recognized as the leading fire-grilled chicken restaurant in the U.S., with over 500 locations and a commitment to quality and healthier meal options [5] - The company has been acknowledged for its innovative menu and inclusive workplace culture, reflecting its dedication to community and employee engagement [5]