Core Insights - 57% of commercial contractors spend nearly half of their time on non-selling activities, indicating a significant opportunity loss for performance improvement and growth [1] - The report emphasizes the importance of integrating AI with CRM systems to enhance efficiency and drive revenue growth [2] Sales and Marketing Challenges - 44% of businesses experience sales cycles of four months or longer, with 10% having cycles of 4-6 months, 11% of 7-12 months, and 23% exceeding 12 months, leading to difficulties in generating new leads [3] - 71% of businesses rely on referrals and repeat business from existing customers, and 71% also depend on paid advertising as key revenue sources [4] Account Management and CRM Insights - 63% of businesses have a clear, structured approach to account ownership, while 37% operate on an ad hoc basis, indicating a gap in account management [5] - Despite 78% adoption of CRMs, only 41% of contractors report satisfaction, with 37% citing a lack of industry-specific features as a primary challenge [6] AI Adoption and Efficiency - Only 29% of respondents currently use AI in sales processes, with applications focused on sales content creation (58%), lead scoring (43%), and automating CRM data entry (43%) [7] - Higher-performing businesses are more likely to adopt AI, which can enhance efficiency and reduce overhead work [7]
ServiceTitan’s Commercial Sales and Marketing Report Reveals AI-Enabled CRMs Drive New Leads and Revenue Growth