Core Insights - Athleta has launched a new collaboration with designer Kristin Juszczyk to create the Train Free Sports Bra, aimed at empowering women and supporting breast cancer awareness [2][3] - The initiative is part of Athleta's efforts to honor Breast Cancer Awareness Month and promote early detection of breast cancer [2][5] Company and Product Details - Athleta, a subsidiary of Gap Inc., is a leading women's performance activewear brand based in San Francisco [2][6] - The Train Free Bra features the phrase 'Check These Out' to encourage conversations about breast health [3][4] - 13% of the proceeds from the sales of the limited-edition bra will be donated to Susan G. Komen, reflecting the statistic that approximately 1 in 8 women in the U.S. will be diagnosed with breast cancer in their lifetime [4] Community Engagement and Support - Athleta has donated $100,000 to support Susan G. Komen's Race for the Cure and MORE THAN PINK Walk events in New York and San Francisco [5] - The company emphasizes the importance of community and collective action in the fight against breast cancer [5] - Research indicates that women who engage in regular exercise have a 10%-20% lower risk of breast cancer compared to those who do not [5] Availability - The Athleta X Kristin Juszczyk Train Free Bra is available for purchase on Athleta's website while supplies last [6]
Athleta Champions Women During Breast Cancer Awareness Month in Partnership with Susan G. Komen®