Vita Coco Brings Its “Seedlings for Sustainability” Initiative to Life with "The Supporting Farmers Market" Experience

Core Insights - Vita Coco is hosting a one-day event called the Supporting Farmers Market on October 11, 2025, to highlight the farmers behind its products and promote sustainable brands [1][2][3] - The event is part of Vita Coco's Seedlings for Sustainability initiative, which aims to distribute and plant up to 10 million seedlings by 2030 to combat declining coconut yields due to aging trees [2][4] - Guests at the event will learn about coconut farming, the lifecycle of coconut trees, and how the initiative empowers farmers while contributing to sustainability [3][4] Company Overview - The Vita Coco Company, co-founded in 2004, is a public benefit corporation and Certified B Corporation, known for its flagship coconut water brand, which is the leading coconut water brand in the U.S. [7] - The company focuses on delivering healthy, nutritious products that benefit both consumers and the environment, including its protein-infused water brand, PWR LIFT [7] Event Details - The Supporting Farmers Market will take place at 95 Rivington Street from 11 AM to 5 PM, featuring a curated selection of sustainable brands and products [1][10] - The event will also include a pop-up by Montauk General Store, where guests can enjoy a complimentary Coconut Water Matcha and shop for local, sustainable products [4][5] - All materials used in the event are designed with sustainability in mind, utilizing reclaimed wood and resources that will be repurposed after the event [5]