Cai Jing Wang·2025-09-30 13:55Core Insights - The article highlights the upcoming peak season for the e-commerce industry, particularly focusing on JD's initiatives to empower service providers and merchants ahead of the 11.11 shopping festival [1][2][3] Group 1: Empowerment Initiatives - JD launched a "1234" empowerment system aimed at providing comprehensive support for service providers and merchants in preparation for the 2025 11.11 global shopping festival [2][4] - The number of active users and shopping frequency on JD's platform saw a year-on-year growth of over 40% in Q2, with the number of third-party merchants nearly doubling and daily orders for emerging businesses reaching 25 million [2][4] Group 2: Merchant Support - Merchants are identified as the cornerstone of the platform's ecosystem, driving consumer activity, yet many face challenges in professional capabilities across various operational aspects [4][5] - JD's "京麦服务市场" has provided operational support to over one million stores, with a nearly 50% year-on-year increase in merchant usage and a 200% surge in demand for operational services [4][5] Group 3: Standardization and Trust - JD introduced an industry standard through the "京东电商客服服务商行业标准白皮书," which aims to bridge the gap in supply-demand matching and establish a clear evaluation system for service providers [8][9] - The STAR certification model was introduced to assess service providers based on customer service, timeliness, quality assurance, and reliability, enhancing decision-making efficiency for merchants [8][9] Group 4: Marketing Innovations - JD aims to enhance brand value and market presence for service providers by establishing benchmarks and promoting successful case studies [10][11] - The "服务商联合传播计划" was initiated to amplify the influence of partners through strategic marketing efforts [10][11] Group 5: Technological Advancements - JD showcased three major technological breakthroughs aimed at creating an efficient and collaborative digital ecosystem for service providers [10][12] - The upgrade of the 京麦服务市场 focuses on optimizing key operational scenarios to enhance decision-making efficiency for merchants [10][12] Group 6: Incentive Policies - JD announced unprecedented incentive policies to support service providers and merchants, including a 2 billion yuan advertising incentive and a "登月计划" for high-potential merchants [15][16] - The "招养一体" model incentivizes service providers to attract and nurture new merchants, fostering a collaborative ecosystem [16][17] Group 7: Success Stories - Several service providers shared successful collaboration experiences with JD, highlighting the effectiveness of the initiatives and standards in enhancing service capabilities [19][22] - The article emphasizes JD's commitment to creating a mature service provider ecosystem that fosters mutual growth and success for all participants [23]