Hertz Global launches fully online car-buying marketplace

Core Viewpoint - Hertz Global has launched a fully online car-buying marketplace to capitalize on the demand for used vehicles, which has positively impacted its stock price [1]. Group 1: Business Developments - The new online marketplace follows Hertz's collaboration with Amazon Autos to sell preowned vehicles [1]. - Customers will have the option for trade-in offers as part of the new marketplace [1]. Group 2: Market Challenges - Hertz has experienced fluctuating rental demand, leading to a reduction in its electric vehicle fleet in favor of gas-powered cars [2]. - The company sold a majority of its Tesla vehicles last year due to increased repair costs [2]. Group 3: Operational Overview - Hertz operates its car rental business through brands such as Dollar, Thrifty, and Firefly in 160 countries [2]. - The Hertz Car Sales brand offers used cars for purchase both online and at various locations across the U.S. [2].