Ford CEO expects EV sales to be cut in half after end of tax credits

Core Insights - Demand for all-electric vehicles is expected to drop significantly after the end of federal tax incentives, with projections indicating a decrease in market share from approximately 10%-12% to around 5% [1][2] Industry Outlook - The electric vehicle industry is anticipated to be vibrant but smaller than previously expected due to policy changes regarding tailpipe emissions and the removal of the $7,500 consumer incentive [2] - The industry has learned that "partial electrification," such as hybrids, is currently more acceptable to consumers [2] Company Strategy - The company is actively analyzing daily demand for non-gas-powered vehicles, indicating a focus on understanding market trends [3] - The company offers several all-electric vehicles, including the F-150 Lightning pickup, which has a price point exceeding $90,000, and the Mustang Mach-E crossover [3]