Initiative Tops Global New Business Rankings in Major Industry Comeback
Businesswireยท2025-09-30 15:59
NEW YORK--(BUSINESS WIRE)--Initiative has been ranked #1 globally in the COMvergence New Business Barometer H1 2025 rankings, marking a significant turnaround for the IPG Mediabrands agency. The agency also secured the top position in North America and leads new business rankings in six markets worldwide: the US, Belgium, Colombia, Denmark, Greece, and Portugal. The winning streak began in December 2024 with Initiative's capture of Volvo's $500 million global media account, ending WPP agency Mi. ...