Core Insights - Hertz Global Holdings Inc is launching a fully online car-buying platform named HertzCarSales.com, allowing customers to browse inventory and purchase vehicles online [1] Company Developments - The new platform aims to enhance customer experience by providing a seamless online purchasing process [1] - This initiative reflects Hertz's strategy to adapt to changing consumer preferences towards digital solutions in the automotive market [1] Industry Trends - The move towards online car sales is indicative of a broader trend in the automotive industry, where digital platforms are becoming increasingly important for consumer engagement and sales [1] - Companies in the automotive sector are increasingly investing in technology to streamline the buying process and meet customer demands for convenience [1]
Carvana stock: did Hertz just up the ante?