Tealium recognized in Snowflake's Modern Marketing Data Stack for powering real-time engagement via bi-directional data flows

Core Insights - Tealium has been recognized by Snowflake as a "One to Watch" in the Activation and Delivery for Owned Channels category of The Modern Marketing Data Stack 2026 report [1][4] - The report highlights the impact of AI, privacy, and data gravity on martech and adtech, based on insights from over 11,100 Snowflake customers [2] Company Highlights - Tealium's bi-directional connectivity with Snowflake, including the Snowpipe Streaming API, allows for seamless real-time customer engagement data delivery [3] - Tealium's growth with Snowflake positions it as a key technology in the Activation and Delivery category, providing unified, real-time solutions for marketers [4] - Tealium's solutions include a real-time customer data platform (CDP) and support over 1,300 built-in connections, enhancing customer data strategies for more than 850 leading businesses globally [9] Customer Success Stories - Rohrman Auto Group utilized Tealium and Snowflake to unify customer data, resulting in over 2 million customer records transformed into clean, consented data, which improved lead conversions [5] - Spark New Zealand leveraged Tealium and Snowflake to create a real-time, AI-powered data engine, generating millions in incremental revenue [6] - Legal & General integrated Tealium's CDP with Snowflake's AI Data Cloud, achieving a 54% increase in call-to-lead conversions [6] Strategic Initiatives - Tealium will sponsor seven Snowflake World Tour events across various cities to showcase innovations in data and AI [7] - The collaboration between Tealium and Snowflake aims to unlock the full value of customer data, enabling personalized experiences and AI-driven insights at scale [8]