Snowflake(US:SNOW) Businesswireยท2025-09-30 17:00Core Insights - Kipi.ai has launched a Marketing Mix Modeling and Analytics application on the Snowflake AI Data Cloud, enhancing data-driven marketing strategies [1] Company Overview - Kipi.ai specializes in providing advanced analytics solutions, focusing on marketing mix modeling to optimize marketing investments [1] - The integration with Snowflake AI Data Cloud allows for scalable data processing and analytics capabilities [1] Industry Impact - The introduction of this application is expected to drive innovation in marketing analytics, enabling companies to make more informed decisions based on comprehensive data analysis [1] - The collaboration between Kipi.ai and Snowflake signifies a growing trend in the industry towards leveraging AI and cloud technologies for enhanced marketing effectiveness [1]