How Veja Walks the Walk? From the Floor Up

Core Insights - Veja, a French footwear and accessories brand, was founded in 2004 by Sébastien Kopp and François-Ghislain Morillion, initially as a project focused on sustainable sneaker production [1][2] Company Overview - The company emphasizes inclusivity in sneaker design, recognizing that sneakers can be worn by everyone [2] - Veja aims to reinvent sneaker manufacturing by prioritizing sustainable practices and direct relationships with material producers [2][3] Supply Chain and Sustainability - Veja's supply chain is unique, focusing on materials sourced from Brazil, particularly cotton and wild rubber, which are integral to their production process [2] - The company maintains a people-first approach, ensuring fair compensation for producers, independent of market fluctuations [3] Projects and Community Engagement - Veja is involved in several key projects: 1. An organic and agroecological cotton project in Peru and northeastern Brazil [4] 2. A wild rubber initiative working with approximately 3,000 families in the Amazon [4] 3. A leather project based in Uruguay [4] 4. A recycling initiative where 200 women collect plastic bottles, which Veja purchases directly from them [4]