Kayrouz Petroleum launching new c-store banner

Group 1 - Kayrouz Petroleum is launching a new brand, KP Market, to enhance brand identity and reduce confusion between company-owned and dealer-operated sites [3][7] - The new branding will feature a lowercase "kp" and a green and white color scheme, with a website and loyalty program expected to launch soon [3][4] - The rebranding initiative follows the appointment of a chief retail officer and aims to expand company-operated convenience stores while allowing dealers more flexibility [5][7] Group 2 - The KP Market brand will include three types of stores: KP Market, KP Market and Liquors, and KP Travel Center and Truck Stop [7] - All company-operated stores and new builds or acquisitions will adopt the new branding, while existing dealer sites will retain their legacy branding [7] - The rebranding process has already begun and is expected to continue throughout the next year [7]