Xin Lang Cai Jing·2025-09-30 02:58Core Viewpoint - The Shanghai branch of Bank of Communications is actively promoting the "Silver Consumption Service Month" to stimulate consumption among the elderly, aligning with national policies to enhance consumer spending and support the aging population [1][2][5] Group 1: Event Launch and Theme - The "2025 Silver Month" and "Shanghai Financial Support for Silver Consumption Service Month" activities have been launched with the theme "Enjoying New Life in the Silver Age," focusing on enhancing payment convenience and creating unique experiences for the elderly [1] - The initiative aims to integrate resources and innovate consumption scenarios to contribute to Shanghai's development as an international consumption center [1] Group 2: Policy and Financial Support - The bank is implementing various subsidies, including exclusive bank offers on top of national and municipal subsidies, to encourage consumption in key areas for the elderly, such as home appliances and digital products [2] - The introduction of the "Jiaoxiang Loan for Seniors" aims to stimulate demand for upgrading household items among middle-aged and elderly families [2] Group 3: Cultural and Tourism Promotion - The bank has launched the "Cultural and Tourism Big Show" campaign, offering discounts and exclusive benefits to lower the barriers for elderly consumers in cultural and tourism activities [3] - The campaign includes various themed activities and partnerships with platforms like Ctrip to provide tailored offers for seniors [3] Group 4: Comprehensive Service Coverage - The bank is focusing on the core needs of the elderly, including healthcare, food, housing, transportation, and leisure, by creating a 15-minute service ecosystem around its branches [4] - Initiatives such as the "Silver Happy Shopping" event and various discounts aim to foster regular consumption habits among the elderly [4] Group 5: Financial Security and Education - The bank is establishing a three-dimensional service system that combines service, education, and security to ensure a safe consumption environment for the elderly [5] - The "90 Silver Age" volunteer service team is conducting digital literacy programs to help seniors navigate the digital landscape and enhance their financial security [5] - The bank is also improving risk alert mechanisms for large transactions to protect the financial interests of elderly customers [5]