Core Viewpoint - RYVYL Inc. has announced a definitive agreement to merge with RTB Digital, Inc., a Web3 digital media SaaS technology company, to enhance revenue and distribution growth for premium media clients [2][3] Company Overview - RYVYL Inc. is a leading innovator in electronic payment technology, focusing on business-to-business, consumer-to-business, and peer-to-peer transactions [16] - RTB Digital, Inc. provides a comprehensive SaaS platform for media brands, journalists, and communities, integrated with a Bitcoin liquidity pool [15] Merger Details - The merger is expected to close by the end of 2025, pending stockholder approval and customary closing conditions [2][9] - The combined companies will have a pre-money enterprise value of $41.25 million, with initial ownership participation of 15.15% for RYVYL stockholders and 84.85% for RTB stockholders [11] Leadership Changes - James Heckman, founder of Roundtable, will become the CEO of the combined company, while George Oliva will serve as interim CEO and Chairman during the transition [3][11] - The company will change its name to RTB Digital, Inc., doing business as "Roundtable," and appoint six new directors [11] Financial Strategy - Roundtable has raised $33 million in new capital to support its digital platform and integrate millions of users into its media liquidity pool [8] - The merger will also involve a contribution of over $30 million in Bitcoin to RYVYL's treasury, aimed at strengthening the balance sheet for future growth [8] Market Position and Partnerships - Roundtable has established partnerships with major brands such as Yahoo, PSG Football, and over 150 sports journalists, generating significant revenue and viewership [7] - The leadership team has a history of innovation in SaaS media platforms, having worked with recognized brands like News Corp, AOL, and the NFL [7]
Roundtable CEO James Heckman Executes $75M Merger Agreement with RYVYL to Power Web3 Digital Media Platform on a Bitcoin Treasury Ecosystem