Marriott Bonvoy launches hub for outdoor-focused hotels in race to court adventure travelers

Core Viewpoint - Adventure travel has evolved from a niche activity for hardcore enthusiasts to a broader market appealing to a wider audience [1] Group 1 - Adventure travel was traditionally characterized by physically demanding activities such as mountain climbing and wilderness survival [1] - The perception of adventure travel is shifting, indicating a growing interest among a more diverse group of travelers [1]