Get Ready for TrumpRx: Trump Announces Deal With Pfizer to Cut U.S. Drug Prices

Core Insights - Pfizer is the first major drugmaker to comply with President Trump's initiative to lower U.S. drug prices to match those in other developed countries [1][4][7] - The company announced that prices on some medications could decrease by up to 85%, with an average reduction of 50% [2][4] - The initiative includes "most-favored-nations" pricing for Americans enrolled in Medicaid, aligning U.S. drug prices with lower international prices [3][4] Pricing Strategy - Pfizer's price cuts are part of a broader strategy to reduce Medicaid spending and consumer costs, potentially impacting the long-term financial health of the pharmaceutical industry [4][8] - The company will also launch a direct-to-consumer website, TrumpRx, allowing Americans to purchase medications at government-negotiated prices [3][4] Investment and Compliance - Pfizer plans to invest $70 billion in U.S. manufacturing facilities as part of compliance with the government's pricing initiative [5][8] - This move follows pressure from the Trump administration, which had previously threatened tariffs on branded drugs unless manufacturers established U.S. facilities [8]