“鸡排主理人”走红不简单

Core Insights - The rise of "chicken chop master" Li Junyong in Jingdezhen, Jiangxi, highlights a shift towards emotional value in consumer spending, where a low-cost product can evoke a high emotional return [1] - The phenomenon reflects the emergence of "self-pleasing consumption," driven by an expanding middle-income group and increasing disposable income, linking spending to self-identity and emotional resonance [1][2] Group 1 - The transition from "material satisfaction" to "experiential enjoyment" is reshaping consumer perspectives and presenting new challenges and opportunities for traditional business models [2] - Successful brands are now focusing on helping consumers discover and express their individuality, rather than just pushing standardized products [2] - The unique connection that Li Junyong establishes with his customers, remembering their preferences and lives, serves as a core competitive advantage that is difficult to replicate [2] Group 2 - Genuine and attentive service remains a key attraction for consumers, as discrepancies between expected quality and actual experience can erode trust [2] - The success of Li Junyong's stall, which has become a city icon over 20 years, exemplifies the principle of diligently crafting each product to gradually build a loyal customer base [2] - In the wave of self-pleasing economy, consumers are increasingly seeking products that enrich and add fun to their daily lives, indicating a shift towards a more diverse and emotionally resonant consumption ecosystem [2]