Up About 25% This Year, Can Ulta Stock Keep Climbing?

Core Viewpoint - Ulta Beauty has experienced a strong rebound with shares up approximately 25% year to date, driven by improving trends in the specialty beauty retail sector [1][2] Financial Performance - In Q2 2025, Ulta reported net sales of about $2.8 billion, a 9.3% increase, with comparable sales rising by 6.7% [4] - Gross margin improved to 39.2% from 38.3%, and earnings per share (EPS) increased by 9% to $5.78 [4] - The company repurchased approximately $110 million of stock in the quarter and about $468 million year to date, with $2.2 billion remaining under its buyback program [4] Management Outlook - Ulta raised its full-year outlook, expecting net sales between $12 billion and $12.1 billion, comparable sales growth of 2.5% to 3.5%, and EPS of $23.85 to $24.30 [5] - CEO Kecia Steelman noted strong performance across all major categories but expressed caution regarding consumer demand in the latter half of the year [5] Valuation and Market Position - The stock is trading around $547, approximately 23 times the midpoint of its full-year EPS guidance, indicating a fair valuation for a high-quality retailer [6] - Competition from Sephora remains significant, as it continues to grow in revenue and market share, highlighting the competitive landscape in the beauty sector [7] Future Considerations - If Ulta maintains low-to-mid-single-digit comparable sales growth and gross margin around 39%, the current price could yield respectable returns [8] - However, there are concerns regarding rising SG&A expenses and inventory levels, as well as uncertainty around consumer demand [8] - Overall, while Ulta's fundamentals are solid, potential buyers may consider waiting for a better entry point due to the competitive environment [9]