一套宠物定制照片收费2万元，订单排到一年后⋯⋯这个行业的摄影师可年入百万元｜聚焦宠物经济②

Core Insights - The pet photography industry in China is experiencing significant growth, driven by the increasing trend of pet owners treating their pets as family members, leading to a consumption wave exceeding 300 billion yuan [1][3][8] - The company, founded 15 years ago, has expanded to seven locations and generated nearly 8 million yuan in revenue last year, with a net profit margin of around 10% [3][6][17] - The average spending on pet photography services is substantial, with packages priced at 5,200 yuan for standard shoots and up to 14,000 yuan for specialized sessions, indicating a strong willingness among pet owners to invest in their pets [3][5][7] Company Overview - The company started as a small studio and has grown into a well-established brand with a team of over 30 members, including full-time photographers and pet guides [5][6] - The average customer spending varies by region, with Shanghai having an average of 2,400 yuan per session, while Beijing averages around 1,300 yuan [5][6] - The company has a high customer retention rate, with many clients returning annually for new sessions, reflecting the emotional bond between pet owners and their pets [8][17] Market Dynamics - The pet photography market is still in the "market education" phase, with many potential customers unaware of the service's existence [16] - The industry has seen a rise in demand since 2018, coinciding with a growing pet ownership demographic and increased consumer awareness [11][16] - Despite the emergence of AI technologies, the unique experiences offered by pet photography, such as outdoor adventures, remain irreplaceable, emphasizing the importance of real-life interactions [16][17] Challenges and Opportunities - The industry faces challenges such as high operational costs, primarily due to labor and rent, which impact profit margins [6][17] - There is a noticeable seasonal fluctuation in demand, with peak seasons in spring and autumn when outdoor photography is more favorable [6] - The company plans to expand further into cities like Chengdu and Changsha, anticipating continued growth in the pet photography market as pet ownership increases [11][17]