Zhong Zheng Wang·2025-10-01 04:48Core Insights - Kuaishou announced on September 30 that it will upgrade its existing commercial system to better serve merchants and seize future growth opportunities [1] - The restructuring focuses on three core business scenarios: e-commerce, life services, and commercialization [1] - The adjustments aim to clarify business objectives, unify strategies, concentrate resource investment, and enhance organizational efficiency and monetization effectiveness [1] Business Structure Changes - The local life division has been renamed to the life services division [1] - Local life services will be integrated with lead advertising services, with relevant teams moved under the life services division [1] - Liu Xiao has been appointed as the head of the life services division, reporting to senior vice president Wang Jianwei, while Xiao Gu will transition to a business consultant role [1] Industry Implications - Industry experts believe that this adjustment will merge the primary demands of merchant operations and marketing investments, allowing the life services division to provide comprehensive, one-stop services [1]