Core Insights - The tourism market in China experienced a significant surge during the National Day and Mid-Autumn Festival holiday, with family travel becoming the dominant trend [1][5] - Data from Qunar indicates that on October 1, the number of users flying domestically reached a peak, with foreign travelers increasing by over 40% compared to last year [1] - The overall travel demand is expected to exceed previous years due to the extended holiday period and the combination of family reunion needs [5] Group 1: Family Travel Trends - Families accounted for 43% of travelers on the first day of the holiday, an increase of 3 percentage points from last year [5] - Notable growth was observed in the age groups of 0-12 years (31% increase), 60 years and above (33% increase), and 13-18 years (42% increase) [5] - The top 20 popular destinations included major cities such as Beijing, Shanghai, and Chengdu, with a focus on natural, theme park, and historical attractions [5] Group 2: Emerging Travel Patterns - Reverse tourism and visits to smaller cities gained popularity, with nearly 2000 county hotels booked on October 1 [7] - The top 10 popular county destinations included places like Jiuzhaigou in Sichuan and Yangshuo in Guangxi, with a notable 30% increase in hotel bookings in Jingdezhen due to the viral "Chicken Chop Brother" [7] - There was a significant rise in searches for less crowded destinations, with a 110% increase in interest for niche locations [7][8] Group 3: Self-Driving and Travel Preferences - Self-driving travel saw a notable increase, with Tuniu reporting a nearly 10% rise in user travel numbers compared to last year [9] - The combination of National Day and Mid-Autumn Festival led to peaks in both vacation and family visits, with a significant preference for staggered travel [9] - On October 1, Tuniu reported a more than 130% increase in domestic travel compared to the previous day, with self-driving trips seeing a threefold increase [9]
假日经济|长假首日“鸡排哥”带火景德镇,还有这些地方景美人少
Di Yi Cai Jing·2025-10-01 05:57