JDE Peet’s calls for coffee industry to implement Regenerative Agriculture Coffee Roadmap to boost coffee supply chain resilience

Core Insights - JDE Peet's celebrates ten years of its Common Grounds farmer programmes and urges the coffee industry to adopt the Regenerative Agriculture Coffee Roadmap to secure the future of coffee amidst climate challenges [1][2] Group 1: Company Initiatives - The Common Grounds farmer programmes have reached nearly one million farmers over the past decade, enhancing their resilience against climate risks [2][3] - The programmes focus on regenerative agriculture, supporting farmer prosperity, and creating thriving coffee communities through a data-driven approach [3][7] - Since 2015, the programmes have implemented regenerative practices on 50% of the farms covered, contributing to 83.2% responsibly sourced green coffee globally [7] Group 2: Industry Impact - The Regenerative Coffee Roadmap aims to boost incomes for over three million smallholder farmers, increase coffee exports by 30%, and reduce greenhouse gas emissions by 3.5 million tons of CO₂e annually [6] - Approximately 12.5 million coffee farmers globally, many of whom are smallholders, often lack resources for development and resilience [7] - JDE Peet's sustainability strategy is built on three pillars: Responsible Sourcing, Minimising Footprint, and Connecting People [7]