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西贝,全国大降价!
Zhong Guo Ji Jin Bao·2025-10-01 06:08

Core Viewpoint - Xibei has implemented a nationwide price reduction on its menu, with some dishes seeing price cuts exceeding 20% as of October 1, 2023, particularly in first-tier and quasi-first-tier cities [5][6][11]. Price Adjustment Details - The price reduction began at 7 AM on October 1, with staff across the country busy updating price tags on existing menus due to the sudden nature of the announcement [6][11]. - Specific examples of price changes include: - Grassland tender roasted lamb chop reduced from 119 yuan to 99 yuan - Yellow rice cake (6 pieces) reduced from 29 yuan to 26 yuan - Sesame oil scrambled eggs reduced from 43 yuan to 33 yuan, a decrease of 23% - Five kinds of tomato sour soup with fish reduced from 29 yuan to 23 yuan, a decrease of 20% [9][10]. Customer Feedback and Company Response - Xibei's customer service confirmed that the price adjustments were made based on customer feedback, ensuring consistent reductions within the same city [11]. - In response to previous criticisms regarding high prices and low value, Xibei's founder stated that the pricing strategy is "high quality at a reasonable price," with an average profit margin of no more than 5% in the first half of the year [13]. Operational Changes and Challenges - Despite the price cuts, Xibei's customer traffic remains low, with reports of very few diners in some locations [14]. - The company has made operational adjustments, including moving food preparation from a central kitchen to in-store cooking to enhance customer experience [15]. - The previous commitment to serve all dishes within 25 minutes has been removed, emphasizing that dishes are now prepared fresh [14][15]. Leadership and Public Relations - The founder of Xibei, Jia Guolong, has shifted his public stance from confrontational to more conciliatory, even clearing his social media accounts amid ongoing scrutiny [16][19]. - Jia previously faced backlash for his comments regarding criticism from public figures, indicating a change in approach to public relations [17][21].