十一游客反向涌进小城，超六成小城游客为“避开人流”

Core Insights - "Small town travel" has become a new preference for holiday outings, with a significant increase in interest as travelers seek less crowded destinations during peak travel times [1][3] - A survey indicates that 54.2% of respondents plan to travel to small towns during the 2025 National Day holiday, reflecting a growing trend [2] Group 1: Trends in Small Town Travel - The rise of small town travel is attributed to changing consumer demands and improved capacity in these areas, making them more appealing to tourists [3] - Young travelers, particularly from Generation Z and Millennials, are increasingly drawn to unique and less crowded experiences, with 63.9% prioritizing the avoidance of crowds [3][4] - The desire for a "relaxed" atmosphere and unique experiences is particularly strong among the 18-34 age group, which constitutes the main consumer base for county tourism [3] Group 2: Economic Factors and Accessibility - Small towns are perceived as offering high cost-performance ratios, with 49.7% of respondents highlighting this aspect as a key factor for their travel choices [4] - The majority of travelers plan to budget between 2001-5000 yuan for their trips, indicating a preference for moderate spending that balances cost and experience [4] - Improved transportation networks, including high-speed rail and highways, have significantly enhanced accessibility to small towns, further boosting their tourism potential [4] Group 3: Attractions and Cultural Appeal - Small towns are increasingly recognized for their unique culinary, scenic, and cultural offerings, which are becoming more attractive to tourists [5] - Architectural and cultural heritage are major draws, with 46.9% of travelers willing to visit small towns specifically for their unique historical buildings [5] - Cultural stories and local traditions also pique interest, with 32.1% of respondents expressing curiosity about the local customs and heritage of small towns [5]