十一游客反向涌进小城 超六成小城游客为“避开人流”

Core Insights - The trend of "small city tourism" is gaining popularity as more travelers seek less crowded destinations during holidays, with a significant increase in interest for "where to go with fewer people" rising by 200% [1] - A survey indicates that 54.2% of respondents plan to visit small cities during the 2025 National Day holiday [2] Group 1: Changing Travel Preferences - The rise of small city tourism aligns with new consumer demands for unique and less crowded travel experiences, particularly among younger generations [3] - 63.9% of small city tourists prioritize avoiding crowds, valuing the tranquility and immersive experiences that small cities offer [3] Group 2: Demographics and Spending - The primary demographic for county tourism consists of the Z generation and millennials, with 39.87% being aged 18-34, showing a strong desire for relaxation and unique experiences [3] - 49.7% of respondents highlight the "high cost-performance ratio" of small cities, with the majority planning a budget of 2001-5000 yuan for their trips [4] Group 3: Accessibility and Infrastructure - Improved transportation networks, including high-speed rail and highways, have significantly enhanced access to small cities, boosting their tourism potential [4] - The opening of new high-speed rail lines, such as the one connecting Shenyang to Baishan, is expected to further stimulate tourism in these areas [4] Group 4: Attractions and Cultural Appeal - Small cities are increasingly attractive due to their unique culinary, scenic, and cultural offerings, with 46.9% of tourists visiting for distinctive historical architecture [5] - Cultural elements, such as local customs and architecture, play a significant role in drawing visitors to small cities, with many travelers seeking to connect with these unique aspects [5]