国庆假期首日热门目的地出炉！南京上榜，体验游、红色游受青睐

Core Insights - The tourism market is transitioning from the "sightseeing era" to the "experience era," with more tourists rejecting standardized travel itineraries in favor of deeper, personalized experiences [1][3][6] Market Performance - On October 1, the first day of the National Day and Mid-Autumn Festival holiday, the tourism market experienced a peak in travel, with an estimated 340 million trips, breaking historical records [2][4] - Popular domestic destinations included Beijing, Shanghai, Chengdu, Guangzhou, Chongqing, Hangzhou, Xi'an, Nanjing, Shenzhen, and Wuhan, reflecting a robust domestic tourism market [4] - There was a significant increase in outbound travel, with popular destinations including Japan, Thailand, Malaysia, South Korea, Singapore, Vietnam, Australia, Indonesia, and the United States [4] Travel Trends - A notable shift from "cookie-cutter" tourism to personalized travel experiences has been observed, with customized travel sales increasing by over 40% during the holiday period [6][7] - Tourists are increasingly seeking authentic cultural connections, as evidenced by a traveler expressing a preference for local markets and traditional cooking experiences over typical tourist attractions [7] Regional Tourism Insights - Cities located at provincial borders, offering "one trip, multiple experiences," are attracting more visitors, with significant order growth reported in Yunnan (70%), Jiangxi (57%), and Hubei (43%) [9] - Red tourism, which focuses on historical sites, has gained popularity, with many tourists visiting locations such as the National Museum of China and Tiananmen Square during the holiday [9] Travel Strategies - Many travelers are opting for staggered travel to enjoy better value, with domestic flight prices dropping by over 30% during the middle of the holiday compared to the peak days [11] - A total of over 50 million yuan in consumer vouchers has been issued to enhance travel affordability, benefiting various destinations across the country [11]