Core Viewpoint - The article highlights the entrepreneurial journey of Zhu Yongsen, a Taiwanese expatriate in Huzhou, who has successfully adapted his business strategies over 15 years, evolving from food services to creative cultural industries, reflecting the dynamic opportunities in mainland China [1][3]. Group 1: Entrepreneurial Journey - Zhu Yongsen began his entrepreneurial path in Huzhou with a Taiwanese snack shop, "Big Face Fried Chicken," which quickly gained popularity due to the vibrant market environment [3]. - In response to increasing competition in the food industry, Zhu transitioned to establishing his own milk tea brand in 2015, which peaked with over 100 stores in the Yangtze River Delta region [3]. - Despite fluctuations in the milk tea market, Zhu maintained a strong belief in the vast potential of the mainland market [3]. Group 2: Family and Community Integration - Zhu has established a family in Huzhou, marrying a local woman and raising two daughters, which reflects his deep integration into the community [4]. - He views the development environment in mainland China as favorable for raising his children, expressing hope for their future [4]. Group 3: Business Evolution and Future Plans - In 2017, Zhu founded "Qingwu Family Farm," incorporating Taiwanese leisure and creative agricultural concepts, creating various small-scale attractions [5]. - Recently, he has pivoted towards the outdoor leisure economy by transforming abandoned structures into a popular camping site, "Xisai Starry Sky," which has become a new social media hotspot [5]. - Zhu aims to establish a cross-strait youth cultural and creative incubation base, recognizing a shift in the mainland tourism market towards personalized experiences and emotional value [5].
台胞登陆创业“三级跳”:从“大脸鸡排”开始不断求变