“鸡排主理人”凭什么走红？

Core Insights - The rise of "Chicken Chop Master" Li Junyong highlights a unique business approach that emphasizes emotional value for customers, leading to a significant increase in perceived value from a low-cost product [1][3] - The phenomenon reflects a shift towards "self-pleasing consumption," where consumers prioritize emotional satisfaction and personal expression over mere utility [3][4] Group 1: Business Model and Consumer Behavior - Li Junyong's success is attributed to his ability to connect emotionally with customers, offering a personalized experience that standardized products cannot replicate [3][4] - The growth of the middle-income group and increasing disposable income have shifted consumer focus from material satisfaction to emotional resonance and quality experiences [3] - The concept of "self-pleasing consumption" is reshaping consumer perspectives, moving from blind following to individual expression [3] Group 2: Service Quality and Trust - Genuine and attentive service remains a key attraction for consumers, as discrepancies between expected and actual value can erode trust [4] - The success of Li Junyong's stall, which has become a city icon over 20 years, demonstrates the importance of consistently delivering quality and building a loyal customer base [4] - As more businesses respond to the desire for authenticity and emotional connection, the consumption ecosystem and social culture are expected to become richer and more diverse [4]