直面掌门人｜好想你石训：坚守主业初心 铸就“红枣+”基业长青

Core Viewpoint - The company is entering a new era under the leadership of Stone Xun, focusing on the "Red Date 2.0 Era" while emphasizing the importance of maintaining its core business of red dates and health products [1][4]. Group 1: Leadership Transition - Stone Xun, at 35 years old, will officially take over as General Manager at the end of 2024, marking a generational shift in leadership [1][3]. - The transition from his father, Shi Jubin, involves navigating different challenges, particularly in achieving brand growth from "1 to N" rather than "0 to 1" [3][4]. Group 2: Business Strategy - The company aims to enhance its core business by focusing on "Red Dates + Health Fresh Food," striving for sustainable growth [1][5]. - Stone Xun emphasizes the importance of innovation and technology in developing functional foods, moving from merely selling red dates to providing comprehensive health solutions [4][5]. - The company is shifting from traditional sales methods to user engagement through new media, establishing emotional connections with consumers [3][4]. Group 3: Market Position and Investments - In 2020, the company sold Baicaowei for $705 million, allowing it to refocus on its core red date business, which has led to significant strategic benefits [5][6]. - The company reported a 147% increase in net profit and a 272% improvement in cash flow in the first half of 2025, indicating a successful return to its core business [5]. - In late 2023, the company invested 700 million yuan in "Mingming Hen Mang," a leading snack company, which is expected to enhance its market presence and generate substantial investment returns [6][7]. Group 4: Global Expansion - The company is working on expanding its overseas business, utilizing e-commerce platforms to reach international markets [9]. - Stone Xun aims to elevate red dates to a globally recognized product category, similar to coffee, by integrating cultural heritage and modern health trends [9][10].