见证历史！金价新纪录！商家：“不敢轻易增加库存！”

Core Viewpoint - International gold prices have reached new highs, with London gold surpassing $3,895 per ounce and COMEX gold exceeding $3,900 per ounce, marking a historical record [1][3]. Market Trends - The rising international gold prices have led to an increase in gold jewelry prices, coinciding with the National Day and Mid-Autumn Festival holiday, resulting in a surge in gold consumption [3][4]. - In Shenzhen's Shui Bei market, gold jewelry prices have risen to approximately 888 yuan per gram, up from around 796 yuan per gram in early September [6][11]. Retail Strategies - Retailers are adopting a cautious approach to inventory due to high gold prices, with many opting for a "sell what you buy" strategy to mitigate risks associated with price fluctuations [7][11]. - The profit margins for gold jewelry vary, with margins for weight-based pricing typically between 10% to 20%, while "one-price" gold jewelry can have margins of 30% to 40% [7]. Consumer Behavior - Many consumers are currently in a wait-and-see mode regarding gold purchases, despite the high prices, indicating a cautious sentiment in the market [7][11]. - The gap between gold sales prices and buyback prices has widened, with a difference of over 30 yuan per gram, compared to the previous range of 10-15 yuan [11]. Future Outlook - Analysts predict that gold prices may continue to rise, driven by factors such as a weakening dollar and expectations of further interest rate cuts by the Federal Reserve [11][12]. - UBS forecasts that gold prices could reach $4,200 per ounce by mid-2026, while Goldman Sachs maintains a target of $4,000 per ounce, with potential for prices to exceed $4,500 [12].