不止“好玩”，更是“好牌”：沙头角如何撬动深港融合新支点

Core Insights - The event titled "潮世界・向未来" is a combination of a serious investment promotion and a vibrant consumer carnival, taking place in Shenzhen's Yantian District, aimed at exploring new paths for economic integration between Shenzhen and Hong Kong [1][15] Investment Promotion - The event showcases a dual strategy: precise investment attraction targeting businesses and immersive consumer experiences for citizens and tourists, reflecting a "dual-driven" model in the development of the "Shenzhen-Hong Kong International Consumption Cooperation Zone" [3] - A total of 12 cooperation agreements were signed with companies across various sectors, including cultural tourism, commerce, and technology, demonstrating substantial outcomes from the Shenzhen-Hong Kong collaboration [14] Consumer Experience - The carnival features diverse consumption scenarios, including music festivals and fashion shows, aimed at activating the "night economy" and exploring new retail formats through live streaming and runway shows [4][11] - The integration of traditional cultural elements, such as the "Shatoujiao Qilin Dance," enhances the event's appeal and interaction with modern commercial forms [10] Cultural and Economic Integration - A month-long "Film Prop Art Exhibition" is a key highlight, featuring immersive recreations of iconic scenes from popular films, which serves as a strategic urban marketing effort to attract younger consumers and convert online interest into offline traffic [13] - The event is positioned as a significant opportunity for regional development, leveraging the area's scenic beauty and business-friendly culture to attract investment and enhance its role in the Guangdong-Hong Kong-Macao Greater Bay Area [14][15]