Prnewswire·2025-10-01 10:00Core Insights - Pizza Hut is launching a new campaign called "Hijack the Hut" in conjunction with National Pizza Month, featuring the return of the Big Dinner Box and a partnership with PEPSI® and quarterback Josh Allen [1][2][3] Product Highlights - The Big Dinner Box includes two Medium 1-Topping Pizzas, 5 breadsticks, and 8 boneless wings, priced starting at $19.99 [1][2] - A special promotion allows customers to purchase a 2 Liter beverage for $2 using the code PEPSISETHUT [2] - New menu items include Crafted Flatzz starting at $5 each and a Melts Monday promotion with all Pizza Hut Melts priced at $4.99 every Monday [5][6] Marketing Strategy - The "Hijack the Hut" program encourages fans to shout "HUT!" during football games and share videos on social media for a chance to win pizza and exclusive prizes [3][4] - The campaign aims to enhance customer engagement and celebrate the football season while promoting value offerings [4] Company Background - Pizza Hut, a subsidiary of Yum! Brands, operates nearly 20,000 restaurants in over 110 markets and is known for innovations like Original Pan® and Original Stuffed Crust® pizzas [7] - The brand has a strong digital presence, with over half of its transactions coming from digital orders, and runs a loyalty program called Hut Rewards® [7]