见证历史！金价，新纪录！商家：“不敢轻易增加库存！”

Core Insights - International gold prices have reached new highs, with London gold surpassing $3,895 per ounce and COMEX gold exceeding $3,900 per ounce, marking a historical record [1][3][9] Market Trends - The rising international gold prices have led to an increase in gold jewelry prices, coinciding with the National Day and Mid-Autumn Festival holidays, resulting in a surge in gold consumption [3][4] - In Shenzhen's Shui Bei market, gold jewelry prices have risen to approximately 888 yuan per gram, up from around 796 yuan per gram in early September, indicating a significant price increase [6][8] Consumer Behavior - Many consumers are currently in a wait-and-see mode regarding gold purchases, despite the high prices, which presents challenges for retailers in terms of inventory management [7][8] - Retailers are adopting a strategy of purchasing gold based on sales to mitigate risks associated with high inventory costs [7] Profit Margins - The gross profit margins for gold jewelry are reported to be between 10% to 20% for weight-based pricing, while "one-price" gold jewelry can achieve margins of 30% to 40% [7] Market Outlook - The World Gold Council's report suggests that gold consumption in China may continue to face pressure due to low consumer confidence and high prices, although seasonal improvements and potential policy support could provide some relief [8] - Analysts predict further increases in gold prices, with UBS forecasting a rise to $4,200 per ounce by mid-2026, driven by factors such as a weaker dollar and increased central bank purchases [9]