Peloton revamps equipment, launches commercial unit and raises prices ahead of holidays

Core Viewpoint - Peloton is relaunching its product lineup, introducing a commercial equipment line, and increasing prices for subscriptions and hardware to stimulate growth ahead of the holiday season [1][3]. Product Assortment - The revamped product assortment features enhanced audio, processors, and WiFi across all machines, with the new plus line including an AI-powered tracking camera, speakers, a 360-degree swivel screen, and hands-free control [2][3]. - The new products are designed to support a multi-disciplinary approach to wellness, combining cardio, strength, yoga, and meditation [3]. Pricing Strategy - Prices for Peloton's hardware will increase by several hundred dollars, with subscription costs also rising: all-access membership from $44 to $49.99, App+ from $24 to $28.99, and App One from $12.99 to $15.99 [6][8]. - Specific hardware price increases include the original Row going from $3,295 to $3,495, the Bike from $1,145 to $1,695, and the Tread from $2,995 to $3,295 [7][8]. Commercial Equipment Line - Peloton is launching a new commercial equipment line, the Peloton Pro Series, which includes more durable versions of its existing products aimed at small gyms, hotels, and corporate wellness centers [11][12]. - The commercial business unit has shown year-over-year growth and is expected to contribute a larger share of total revenue over time [14]. Market Strategy - The introduction of Peloton equipment in hospitality settings serves as a trial and lead generation source for the consumer business, allowing potential customers to experience the product before purchasing [15][16]. - The company aims to leverage its commercial offerings to enhance brand exposure and drive consumer engagement [16].